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Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

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Came across this great post about presentations over the weekend. Some wise words from Steve Jobs:

  1. Begin by storyboarding your presentation.
  2. Create a single sentence description for every service/idea.
  3. Create a villain that allows the audience to rally around the hero—you and your product/service.
  4. Focus on benefits.
  5. Stick to the rule of three for presentations.
  6. Sell dreams, not your services.
  7. Create visual slides.
  8. Make numbers meaningful.
  9. Use plain English.
  10. Practice, practice, practice.

You can check out the post for full details.

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