Came across a post Friday night that M&C Saatchi Sport & Entertainment is partnering with video game development house nDreams. This is nothing new as company’s like Fuel Industries are providing global companies with these kinds of service(s) for more then a decade now. Even when nDreams appoints M&C Saatchi guru as non-exec director you could say that this type partnership was a matter of when and not if.
This isn’t a unique deal by any means but it’ll be interesting if we see more of these kinds of deals going into 2010. The last 6-12 months has been more about cooperation then competition and I don’t see that changing in 2010.
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