About a week ago I finished reading Gary Vaynerchuk’s Crush It. Even though a good chunk of the book was things I already knew. It was the part about finding your passion and digging deep into it that caught my attention.
I’ve been wanting to do a video series/show for the last three or four years but always got stuck on the concept for the show. I wanted to do something related to video games but didn’t want it to be a video game review show. There are already more then enough of those online and on TV. I thought about doing a show called Social Media Minds looking at the people who help plan and lead within the social media arena and how they go about it. I’ve sat on the idea since September as I liked it but couldn’t say I loved it. I was fearful that it lacked some real long-term potential. What would I do if social media wasn’t hot in five years…. would I rebrand the show or stop it all together?
So I sat on it and after getting about half way through the book it hit me. It wasn’t a killer mainstream idea but it was one I had passion for and could see the long-term potential for. I recently redid my Twitter bio and it reads:
Passionate digital marketer & video gamer helping clients connect with their communities online.
So I’ve decided that I want to do a show on digital marketing/marketing in the video game industry. Connect with the people behind such campaigns as Prototype experience, Dawn of War II’s Publicity, The Sims 2 and H&M, Halo 3 and even Sony’s fake blog scrap up. Finding out how they came up with the idea, and getting to know the names and faces behind these campaigns. Still trying to figure out a name for the show but I’ll be working on that along with who to talk with.
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