A client asked me to take a look at their website and give my opinion of it. The client is in the video game space and trying to gain a mixed balance between male and female gamers, which can be hard for some sectors and games within our industry. I think they can do it if they focus on creating a great experience for each of their customer.
I get a few web projects a year from clients asking if I handle that on top of my work I do with them in strategy and research. Using what I know about usability and reading; 10 Useful Usability Findings and Guidelines , has given me the creative ideas I need to put together a mock up for the client tomorrow. I’m going to show them how I re-envisioned the home page and make better use of the space, colour and common human behavour.
