Yesterday I was recovering from being sick for the better part of this weekend. So I decided that I would go out around 5:30pm and get me some soup. It seemed like a fairly simple process and I could be back home eating my chicken noodle soup inside of 30 minutes. However, little did I know that I would be gone almost 90 minutes and in the end, never get that delicious soup. I decided not to go to Tim Hortons or Metro as I’ve had some of their ready made food in the past and I didn’t enjoy it as much as the pictures and commercials would lead one to believe I should and would. I love Tim Hortons for their donuts, muffins and hot chocolate but not the soups, chillies or sandwiches. Call me a food snob if you want.

So I Google “Soup downtown Toronto” and Soup It Up came up more then a few times (See map to the right). Since there were 3 locations within my area I thought that they would be the best places to go. The first & second location I got to were closed as they were inside of a hospital and bank tower, respectively. I was a little off mood at this point but decided that the location at 334 Yonge Street would be my next stop and best bet. I couldn’t remember there being a Soup It Up at Yonge Street & Dundas Street but maybe it had opened recently I told myself. When I got there it was not even in existence. Maybe someone marked it down wrong or maybe there were plans to open a shop at one point and it just didn’t happen. I don’t know what happened but what I do know is Soup It Up has some digital issues to sort out with their brand. I can barely (read not even in existence) find a website for the restaurant corporation.

After almost 90 minutes I figured I would walk home and being pretty desperate I would see what kind of soup Metro had for the day. They didn’t make any soup that day. I walked home and ate a banana last night and drank some Ginger ale. In the end I never got my soup.

Here are my recommendations for Soup It Up:

1. Have a website. Even if it was just a splash page right now with an e-mail address to start. Customer, clients, and investors need a way to get in contact with you.
2. Double check the listings on Google Maps. Do they all exist?
3. Also add some store hours as well to each location
4. Maybe get some reviews on Yelp Canada
5. Bring together a more cohesive online brand.

Right now Soup It Up is laking anything but a cohesive online brand. Part of this is the lack of a website I think. There needs to be a starting point for the brand where people can learn more about the company and right now they don’t have that. You really only know about Soup It Up if you pass them on the street and that’s sad. Some of the soup I had in the past was actually quite good. Soup It UP… get with the program.

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