Creative Traction

My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.

We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Scout Labs. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.

Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand. Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.

[Update] You should also check out: Forrester Wave™: Social Media Listening Platforms, Q1 2009. I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.

Last Updated: July 24, 2010

South America

Asia

Australia/ New Zealand

Europe

North America

If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.

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Post Tags: Radian6, Ripple6, SMM, Social Media Measurement, Social Media Monitoring, Sysomos

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Comments ( 58 )

[...] Creative Traction Digital Marketing: Search, Social, Strategy and everything but the kitchen sink by Duane Brown Skip to content AgencyPortfoliooooberID GamerSullivan EntertainmentPlayer1Sacke & AssociatesCapabilitiesLabsMediaContact « Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide [...]

A comparison of social media tools | Creative Traction added these pithy words on Jun 15 09 at 11:53 pm

[...] weeks ago I put up one of my most popular posts Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide .. of 2009. I did the post for a lot of different reasons but mostly because I couldn’t find [...]

Are all Social Media Monitoring Tools created equal? | Creative Traction added these pithy words on Jun 25 09 at 10:35 am

[...] This is a great starting point and will forces you to do some research and also possibly look at varies listening platforms for your client (paid or free are [...]

How do you build out your social engagement organically? added these pithy words on Jul 20 09 at 2:46 am

[...] You Like?… this was the question I got asked this week by one of the companies on my list of paid social media monitoring tools. The question isn’t which metrics do I like but which metrics are going to help meet business [...]

Which Metric (s Do You Like?) added these pithy words on Aug 31 09 at 10:25 pm

[...] had come across my social media monitoring and measurement tool list from this past summer, which I’m keeping constantly updated by the way. He wanted to let me demo [...]

JamiQ: Multilingual Social Media Monitoring and Measurement « Creative Traction added these pithy words on Jun 13 10 at 8:24 am

[...] This is a great starting point and will forces you to do some research and also possibly look at varies listening platforms for your client (paid or free are [...]

How do you build out your social engagement organically? « Creative Traction added these pithy words on Jun 13 10 at 9:07 am

Which Metric (s Do You Like? « Creative Traction) added these pithy words on Jun 13 10 at 9:07 am

[...] been wanting to see a deep comparison of the social media tools out after my post last week about Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide. There are a few books out there trying to do just that. Both of the options that I’ve come [...]

A comparison of social media tools « Creative Traction added these pithy words on Jun 13 10 at 9:09 am

Learn why not all social media monitoring firms are created equal « Creative Traction added these pithy words on Jun 13 10 at 9:09 am

[...] It’s hard to imagine how the last year would have played out had I not make my post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide. [...]

Creative Traction » One Year Later: Paid Social Media Monitoring Tool List added these pithy words on Jun 22 10 at 4:05 am

[...] “a complete list of social media monitoring/listening tools” – creativetraction.co… [...]

Looxii, the blog » Blog Archive » Social Media Analytics Providers, a list of lists added these pithy words on Jul 30 10 at 11:19 am

Hey!
Great list. I’m glad to bookmark it. Very helpful.

I wonder if there is a way to do a feature spreadsheet on these services.

A beer to the first person who can tell me how to measure the impression reach of a message on twitter. (not the reach of a tweet, but the combined reach of a campaign based on variable keywords)

A bottle to the one who can automate sentiment of those tweets.

I haven’t found a tool that can do that yet very well.

Since all of the companies will be reading this post… I am open to hearing your thoughts

email me at collin.douma@proximity.ca

Collin Douma added these pithy words on Jun 11 09 at 12:21 pm

Twitter Comment

RT @duanebrow Paid SM monitoring tools: [link to post] What have I missed? Get your geek on & help make this list better for everyone.

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CollinDouma (Collin Douma) added these pithy words on Jun 11 09 at 1:07 pm

Twitter Comment

@duanebrown has put together a very good list of paid social media monitoring tools. Any additions anyone? [link to post]

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bkm555 (Brian Mitchinson) added these pithy words on Jun 11 09 at 10:33 pm

Hi Duane,

Great list, and a great resource for folks looking to research monitoring tools. Thanks for including us, and for the kind words.

cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

Amber Naslund added these pithy words on Jun 12 09 at 9:26 am

Hi Duane,

There’s one more to add to your list..

dna13 – we’re an aggregator of media content providers (including Neilsen Buzz Metrics and Moreover if you want to talk internet and SM coverage).

We aggregate social media content, TV, print, magazines, online and internet news into a single dashboard monitoring tool.

Helps PR and marketing pros monitor and measure everything in one location.

I’m sure your list will be extremely helpful for all those trying to listen with confidence!

Cheers,
Alecia O’Brien
dna13
@aobrien

Alecia O'Brien added these pithy words on Jun 12 09 at 10:13 am

Twitter Comment

Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide – Creative Traction [link to post]

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ImpactWatch (ImpactWatch) added these pithy words on Jun 12 09 at 1:42 pm

Thank you again everyone for the great feedback so far. Going to work really hard to keep this list updated.

Duane Brown added these pithy words on Jun 12 09 at 2:21 pm

I also added this to my Top Social Media Monitoring and Measurement Posts of the Week on our blog. I was going to @reply you, but then I would have bumped your post off of our homepage

Hannah Del Porto added these pithy words on Jun 12 09 at 2:29 pm

Great list Duane! I’ll definitely be making use of this in the near future (clients love options!)

Colin Wright added these pithy words on Jun 12 09 at 2:35 pm

Hey Hannah
Thanks again. It’s a great post.. so I had to RT it as well. Put in a little discourse as well. Never heard of Factiva, so I’ll have to check them out as well.

Hey Colin
I’m glad you find it useful. Let me know if you come across any not on my list.

Duane Brown added these pithy words on Jun 12 09 at 2:35 pm

Twitter Comment

RT @duanebrown Updated SM Tools List to include DNA13 & impactwatch: [link to post]

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dna13 (dna13) added these pithy words on Jun 12 09 at 4:06 pm

Hi Duane,

MediaMiser is a media monitoring and analysis firm that offers social media monitoring services. Would love to show you sometime!

Kelly Rusk
@krusk and @MediaMiser

Kelly Rusk added these pithy words on Jun 12 09 at 4:29 pm

Thanks for the great list and the mention

Leon
Sentimentmetrics.com

Leon added these pithy words on Jun 12 09 at 6:51 pm

Duane,

Be careful what you wish for. I started out looking for all of the companies who offered social media analysis (tools or services) in 2006. I expected to find a few dozen companies, but my database is now at 200. The more you look, the more you find. Of course, they don’t all do exactly the same thing, which is what keeps it interesting.

Two lists you might find interesting: Social Media Analysis for Workgroups (software) and the 63 companies in the 2nd edition of the Guide to Social Media Analysis.

I also post the latest news from the industry at Social Media Analysis. Hope you like it.

Nathan Gilliatt
Principal
Social Target

Nathan Gilliatt added these pithy words on Jun 13 09 at 12:00 am

Hi Duane,
Thank you so much for include Spark on your list. We continue to post software upgrades and improvements on our blog, so keep an eye out for more technology from Spiral16!

Whitney Mathews
Social Media Manager
Spiral16
@whitneymathews
@spiral16

whitney added these pithy words on Jun 15 09 at 9:47 am

never too late to comment.
I work for eCairn (kind of started it btw).
I’m surprised you put rapleaf in there .
I have a request for you if thats ok. We think we have a very different approach to this issue than other platforms (i.e: we don’t start with topics and keywords). If you’re curious, I could tell you about it
Laurent

laurent added these pithy words on Jun 19 09 at 11:59 am

Hi!

Thanks for keeping this list open: let me submit the name of another social media analytics firm, called linkfluence (linkfluence.net), focusing on social graph analysis, qualified monitoring and opinion research.

Best,

Stan Magniant (@stanm), linkfluence

Stan added these pithy words on Jun 20 09 at 3:10 pm

Dialogix is another great social media monitoring tool – it tracks sentiment about particular brands or entire industries, across ALL social media platforms, and allows you to track your key influencers and hecklers. Visit http://www.dialogix.com.au

Social Media Monitor added these pithy words on Jun 24 09 at 9:37 pm

Please also checkout Tweettronics (http://www.tweettronics.com), a new Twitter focused brand, product, topic and influence monitoring service.

Jeffrey Greenberg added these pithy words on Jun 28 09 at 10:53 am

There are certainly a lot of companies and solutions available these days! After being one of the players in the traditional media measurement and intelligence for so long, it has been fun to expand our offerings and then to see this market successfullly blossom . But it has also made it more confusing for a buyer of these services.

We at Biz360 agree with you that this is absolutely not a one-size fits all situation. As evidenced by the range of companies on your list – as well as the companies on our own client list. In order for the buyer to be successful, it is important that they have a solid picture of what they want to accomplish with the solution. Or if they are new to this, that they are working with a partner who can help them to identify that. A larger global enterprise wide company has very different needs than a small or midsized company with or without staffing to manage their monitoring, measurement and outreach. Additionally, a PR executive, product researcher, brand marketer or online community manager may all have individual needs.

We offer multiple self-service applications, as well as customized services and analyst reporting services, depending on the specific business needs of each client. For examples, among our range of solutions we can isolate invaluable product reviews down to the specific attribute and SKU levels; marry both social and traditional media into consolidated (and sometimes global multi-lingual) measurement programs; and of course simply track the social media channels.

Good luck with your list!

Tamairah - Biz360 added these pithy words on Jul 02 09 at 7:33 pm

Hey Tam

Thanks for the comment and e-mail. I hope we can connect when you get back and run me through a demo.

Duane Brown added these pithy words on Jul 02 09 at 8:27 pm

Twitter Comment

@garyvee A friend of mine has put a list together of a lot of the lot of them. A lot of these need to go out of business. [link to post]

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malcolmbastien (Malcolm Bastien) added these pithy words on Jul 03 09 at 12:08 pm

Twitter Comment

Great (working) list of Paid Social Media Monitoring from @duanebrown [link to post]

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craigritchie (Craig Ritchie) added these pithy words on Jul 03 09 at 12:22 pm

Twitter Comment

Social Media Monitoring & Measurement Tools: The (almost) Complete Guide – [link to post]

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bkmacdaddy (bkmacdaddy designs) added these pithy words on Jul 05 09 at 1:58 pm

Twitter Comment

RT @deakaz: Social Media Monitoring & Measurement Tools: The (almost) Complete Guide – [link to post] (via @bkmacdaddy)

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darylsws (Daryl WS) added these pithy words on Jul 05 09 at 2:00 pm

Twitter Comment

@leahjones Here’s 39 paid [link to post] and lots of free http://tinyurl.com/ck8hvu. There’s about 200 co.s. Any criteria to narrow?

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hcdelp (Hannah Del Porto) added these pithy words on Jul 08 09 at 12:38 pm

One thing that we find is that there is a lot of confusion out there about the type of SMM solution that is the “best” for a particular company – there are consulting firms that will do everything for you and hand you a finished report, there are lightweight keyword-based monitoring tools, there are companies like Attensity that provide hosted/installed software for deep analytics and response combining SMM with internal data sources, etc etc.

One thing is for sure, as some others have posted, there is definitely room for a little consolidation in the industry, either by partnering or by acquisition.

Catherine @Attensity added these pithy words on Jul 16 09 at 12:54 pm

Twitter Comment

RT @verbr Finally! A complete list of SM monitoring tools (or, if not, pls add to it!): [link to post]

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doriorio (Dori Pitzner) added these pithy words on Jul 21 09 at 4:18 pm

Twitter Comment

@duanebrown just made connection w/ post [link to post] & past mention http://bit.ly/3UrRSF | we’d appreciate @RepuTrack add to list

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RepuTrack (RepuTrack™) added these pithy words on Jul 21 09 at 4:32 pm

Twitter Comment

Finally! A complete list of SM monitoring tools (or, if not, pls add to it!): [link to post]

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verbr (verbr team) added these pithy words on Jul 21 09 at 4:34 pm

Twitter Comment

@duanebrown Thanks, Duane. I am looking over your list now. Lots to absorb! Did you consider CoTweet? I use that for twitter accounts.

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verbr (verbr team) added these pithy words on Jul 21 09 at 5:48 pm

Twitter Comment

@verbr Maybe just a list of Twitter monitoring tools is in order now. There are a number out there.

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duanebrown (Duane Brown) added these pithy words on Jul 21 09 at 7:50 pm

Twitter Comment

@verbr CoTweet looks good. Haven’t demoed or used it personally. I was looking at products that cross all SM platforms.

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duanebrown (Duane Brown) added these pithy words on Jul 21 09 at 7:51 pm

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#socialmedia Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide [link to post]

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smoclassroom (Cyrus) added these pithy words on Jul 31 09 at 4:40 am

Twitter Comment

@D_Hock Dan have you not seen my list of Paid SM Tools: [link to post] ? There are tons of options. Depending on how you use the tool

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duanebrown (Duane Brown) added these pithy words on Jul 31 09 at 7:32 am

Twitter Comment

@duanebrown Thanks for the kudos Duane

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radian6 (radian6) added these pithy words on Aug 24 09 at 2:57 pm

Hi Duane, thanks for including BrandChats in your list. Please note that the link to our website is OK, but not our name.
SMM is changing and evolving fast, nice to see a lot of vendors with different aproaches here. Not easy to keep an updated list. Congrats.
Jordi.

Jordi Raich - BrandChats added these pithy words on Jun 21 10 at 12:39 am

Great list and thanks for the mention! We are however based in Europe – we work mostly in the UK, Nordics and Central Europe.

Cheers,

Essi
Whitevector

Whitevector added these pithy words on Jun 21 10 at 1:44 am

@Jordi Thank you for the note and it’s changed.

@Essi You’re welcome with the mention. I think this list by continent is going to give everyone an easier place to start from their own starting point. Made the quick change as well.

It has been a crazy year of keeping this up to date. The industry is changing fast, which I think is a good thing in some ways. I’m doing a post tomorrow on some of the changes I’ve seen while trying to keep this list updated.

Duane Brown added these pithy words on Jun 21 10 at 4:29 am

Great list, Duane. Really smart to sort the list by continent!

Mark Goren added these pithy words on Jun 21 10 at 12:10 pm

Hey Duane,

I can’t believe I haven’t seen this earlier.
Glad you have Sysomos on this list as one of the more known companies.

Thanks for the great recommendation,

Sheldon, community manager for Sysomos

40deuce added these pithy words on Jun 21 10 at 12:51 pm

@Mark Glad you like the new upgrade

@Sheldon Sysomos was one of the first to hit my list along with Radian6. Also one of the first few tools I demoed last summer.

Please let me know if there is anyway I can make this list even better.

Duane Brown added these pithy words on Jun 21 10 at 1:01 pm

Thanks for the mention!
Eric Melin
@Spiral16

Eric Melin added these pithy words on Jul 02 10 at 10:24 am

Hi there! Thought I might suggest to also add UberVU on your list
In short, we’re putting together streams of relevant mentions on any subject people are talking about, add the mentions of that subject on a whole bunch of social networks and then give you conversations to help filter the noise.

If interested, you can check us out at http://www.ubervu.com.

Thank you!

Alexandra added these pithy words on Jul 05 10 at 8:44 am

Twitter Comment

@DuaneBrown thanks for an outstanding list of monitoring services. #Neat #Social #Computing #Services #Analytics [link to post]

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davidsancar (David Sanchez) added these pithy words on Jul 26 10 at 7:51 am

Twitter Comment

RT @matt_hodkinson: RT @duanebrown: Just added to my list of 75+ social media monitoring tools [link to post] Who Am I missing?

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nigellegg (Nigel Legg) added these pithy words on Jul 28 10 at 5:30 am

Twitter Comment

RT @duanebrown: Just added @recordedfuture to my list of 75+ social media monitoring tools divided by continent: [link to post] Who Am

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matt_hodkinson (Matt Hodkinson) added these pithy words on Jul 28 10 at 6:04 am

South America

Asia

Australia/ New Zealand

Europe

North America

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Comments ( 58 )