My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.
We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Scout Labs. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.
Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand. Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.
[Update] You should also check out Forrester reports below, free PDFs, as it shows the shift in over the last 4 years in the space.
Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009
[Update II] I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.
Last Updated: February 5th, 2013
South America
Asia
Australia/ New Zealand
Europe
- Asomo
- Alterian
- Attentio
- Brand Chats
- Brandseye
- Brandwatch
- Buzz Capture
- Buzz Manager
- Linkfluence
- Management Monitor
- Media Genius
- Noteca
- Onalytica
- PropheSEE
- Sendible
- Sentimatix
- Sentiment Metrics
- Smmart
- SoDash
- Synthesio
- TraceBuzz
- Whitevector
North America
- ArgyleSocial
- Attensity360
- Buzzient
- Buzzlogic Insight
- Buzz Stream
- Cision Social Media
- Clipit
- DNA13 (USA) or MediaVantage (Canadian)
- Dow Jones Insight
- Collective Intellect
- Contextmine
- Crimson Hexagon: VoxTrot
- Cymfony
- eCairn
- EchoMetrix
- EvoApp
- ImpactWatch
- Infegy
- Infinigraph
- InfoNgen
- Jitter Jam
- Jive Software
- Kaleidico
- Lexalytics
- Looxii
- Loud Pixel
- MediaMiser
- Moreover
- Mutual Mind
- MyFrontSteps
- Networked Insights
- Nielsen: BuzzMetrics
- Overtone: Open Mic
- PeekAnalytics
- Radian6
- Rapleaf
- Raven Tool
- Recorded Future
- ReputationDefender
- RepuTrace
- Revinate (focused on hotel industry)
- Ripple6
- Scout Labs
- Sysomos
- Spiral16: Spark
- Sports Media Challenge: Buzz Manager
- Spredfast
- Sprinklr
- StartPR
- Tealium
- Trackur
- Trendrr
- VenueLabs
- Viral Heat
- Visible Technologies
- White Noise
If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.
Hi Duane,
nice list! Maybe you want to add our social media monitoring tool, too? Feel free to cantact me for further information.
@Aditi Checked out the tool and added it to our list. Thank you for reaching out on Twitter as well.
@Abhishek Thank you for the comment and mention. Added to the list and updated it. Great to see more tools out in the India area.
Hi Duane,
Great compilation since this is the first of its kind list I have seen which is segmented geographically. I would like to add another tool to this list, webfluenz, which goes one step beyond pure numbers and delivers actionable intelligence. It is a multi-language tool with powerful filters which provides users with sentiment, influencer and topical trend analytics along with powerful features such as geographic tagging and real-time updates! Let me know if you need any clarifications! For further details please visit this link http://www.webfluenz.com/
Thanks!
I think omllion.com must be there in the list. Omllion is a social media monitoring company and for more details visit http://www.omllion.com
Thanks
Abhishek
Thank you for the comment Irene. The reason you don’t see it on the list is because I wasn’t aware it existed. This list is made up of a combination of online research and vendors coming to me. Thanks for letting me know about this new tool.
Hello
Why dont I see the most advanced tool Autonomy mentioned in the above vendor list? They have built in advanced intelligence to understand and read sentiments and knowledge of what data is relevant to the users.
Swix (http://swixhq.com) is another one for the list. It is totally comparable to some of the much more expensive programs and definitely worth some consideration.
Thanks for the comment Sergei. Sounds like an interesting tool and company.
Duane,
Thanks for compiling this fantastic list. I have another product for you:
EvoApp.
We take social media monitoring to the next level with an aptly named service called “relationship intelligence”. Not only does it monitor, analyze, and aggregate social media data, but it allows the user to collaborate instantly with his entire company. It includes email sharing, relationship mapping, sentiment and volumentric analysis of company wide communications, customer complaints, and much more. Let me know if you need me to clarify anything! Thanks,
Sergei A. Dolukhanov
Director of Marketing