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Paid Social Media Monitoring and Measurement Tools: The Complete Guide

My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.
digital marketing Post
We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Sprinklr. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.

Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand.  Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.

[Update] You should also check out Forrester reports below, free PDFs, as it shows the shift in over the last 4 years in the space.
Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009

[Update II] I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.

Last Updated: July 30th, 2013

South America

  1. Brandmetric
  2. Social Metrix


  1. Brandtology
  2. Jamiq
  3. Thought Buzz
  4. Webfluenz

Australia/ New Zealand

  1. 6dgree
  2. Buzz Numbers
  3. Dialogix


  1. Asomo
  2. Alterian
  3. Attentio
  4. Brand Chats
  5. Brandseye
  6. Brandwatch
  7. Clipit
  8. Buzz Manager
  9. Linkfluence
  10. Management Monitor
  11. Noteca
  12. Onalytica
  13. PropheSEE
  14. Sendible
  15. Sentiment Metrics
  16. Spotter
  17. Synthesio
  18. TraceBuzz
  19. Whitevector

North America

  1. ArgyleSocial
  2. Attensity
  3. Buzzient
  4. Buzz Stream
  5. Cision Social Media
  6. Dow Jones Insight
  7. Collective Intellect
  8. Contextmine
  9. Crimson Hexagon: VoxTrot
  10. Cymfony
  11. eCairn
  12. Infegy
  13. Infinigraph
  14. InfoNgen
  15. Jive Software
  16. Lexalytics
  17. Loud Pixel
  18. MediaMiser
  19. MediaVantage
  20. Meltwater
  21. Moreover
  22. Mutual Mind
  23. Networked Insights
  24. Nielsen: BuzzMetrics
  25. Rapleaf
  26. Raven Tool
  27. Recorded Future
  28. ReputationDefender
  29. RepuTrace
  30. salesforce Marketing Cloud
  31. Sysomos
  32. Spiral16: Spark
  33. Spredfast
  34. Sprinklr
  35. Tealium
  36. Trackur
  37. Tracx
  38. Trendrr
  39. VenueLabs
  40. Viral Heat
  41. Visible Technologies

If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.