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Paid Social Media Monitoring and Measurement Tools: The Complete Guide

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My goal is to help put together a complete list of social media monitoring/listening tools out there on the market.
digital marketing Post
We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Sprinklr. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.

Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand.  Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.

[Update] You should also check out Forrester reports below, free PDFs, as it shows the shift in over the last 4 years in the space.
Forrester Wave™: Social Media Listening Platforms, Q2 2012
Forrester Wave™: Social Media Listening Platforms, Q3 2011
Forrester Wave™: Social Media Listening Platforms, Q3 2010
Forrester Wave™: Social Media Listening Platforms, Q1 2009

[Update II] I’ve also divided the list by continent (where each tools HQ is and not their coverage area as many serve global clients), which should help people looking for something homegrown outside of North America.

Last Updated: July 23rd, 2014

South America

  1. Brandmetric
  2. Social Metrix


  1. Brandtology
  2. Jamiq
  3. Thought Buzz
  4. Webfluenz

Australia/ New Zealand

  1. 6dgree
  2. Buzz Numbers
  3. Dialogix


  1. Asomo
  2. Attentio
  3. Brand Chats
  4. Brandseye
  5. Brandwatch
  6. Clipit
  7. Linkfluence
  8. Management Monitor
  9. M Brain
  10. Onalytica
  11. PropheSEE
  12. Sendible
  13. Sentiment Metrics
  14. Spotter
  15. Synthesio
  16. TraceBuzz

North America

  1. ArgyleSocial
  2. Attensity
  3. Buzzient
  4. Cision Social Media
  5. Contextmine
  6. Crimson Hexagon: VoxTrot
  7. eCairn
  8. Engagement Labs
  9. Infegy
  10. Infinigraph
  11. InfoNgen
  12. Jive Software
  13. Loud Pixel
  14. MediaMiser
  15. MediaVantage
  16. Meltwater
  17. Moreover
  18. Mutual Mind
  19. Networked Insights
  20. Oracle Sound Cloud
  21. Raven Tool
  22. Recorded Future
  23. RepuTrace
  24. salesforce Marketing Cloud
  25. Sysomos
  26. Spiral16: Spark
  27. Spredfast
  28. Sprinklr
  29. Trackur
  30. Tracx
  31. VenueLabs
  32. Viral Heat
  33. Visible Technologies

If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.

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