Dave over at hard knock life pointed me to a great presentation from the Forward ‘09: Brandologie conference in Portland. The presentation was done by Tim Stock from Scenario DNA and he talked about:
What GTA Can Teach Us About Connecting with Consumers
View more Microsoft Word documents from Tim Stock.
What connected his whole presentation was his use of Power, Perspective and Influence and how it’s related to the future of our industry. The other aspect of Tim’s presentation that I liked is his use of images from Grand Theft Auto, Iron Man, Transformers and other pop culture entertainment realms. I would encourgae you to go check this one out.
