So I went to buy a few cards last week as I’ve a birthday and wedding over this long weekend to go to. I knew I had a few points on my card left to spend before Carlton ends thier membership program at the end of May. I went up to pay for my cards and use my membership point. However, that wasn’t going to happen. The lade behind the counter said I couldn’t use my points unless I’ve the print out they get me when I was in a few weeks before. They are only able to print out my points total once and that’s it.
They can look up my points but they can’t le me use my points. Who ever designed the system this way needs a lesson in digital marketing. What’s the point of having a membership card if I need a print out of my points in order to use it? I’ve not enjoyed card shopping in the last 3 or 4 years because I felt the card industry was making more boring cards every year. Now this last situation has left a bad taste in my mouth. I’m not sure what the alternative is but I’m going to start to look for one. The card industry needs a wake up call.
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