I was recently with a client reviewing their AdWords account. I noticed that they were bolding certain words in the title copy for all their PPC campaigns. I have never seen this done before and after doing some research, I’m not sure it’s worth the valuable real estate in the title field. You only 25 characters to make a catchy title and to take up a 1/3 of that to bold a keyword(s) feels like a waste of space to me. Also, people generally start to turn out effects like this if everyone starts to do it.
Does anyone bold their title in PPC campaigns?
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Comments ( 3 )
Does anyone bold their title in PPC campaigns? [link to post]
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duanebrown (Duane Brown) added these pithy words on Mar 10 09 at 9:39 pmThe CPC benefits totally make it worthwhile to include keywords in the title. I’ve also seen that ads with keyword based titles get much better click-thru-rates (by a substantial amount).
You just need to be creative and use the keywords wisely.
Josh Millrod added these pithy words on
Mar 17 09 at
3:17 pm
Hey Josh
Totally agree. I found my client was lacking creative copy and not using it as effectively as he could be. I hope he takes my suggestions and start to gain a better CTR.
Duane Brown added these pithy words on
Mar 21 09 at
12:43 pm
