I was recently with a client reviewing their AdWords account. I noticed that they were bolding certain words in the title copy for all their PPC campaigns. I have never seen this done before and after doing some research, I’m not sure it’s worth the valuable real estate in the title field. You only 25 characters to make a catchy title and to take up a 1/3 of that to bold a keyword(s) feels like a waste of space to me. Also, people generally start to turn out effects like this if everyone starts to do it.
Does anyone bold their title in PPC campaigns?
Hey Josh
Totally agree. I found my client was lacking creative copy and not using it as effectively as he could be. I hope he takes my suggestions and start to gain a better CTR.
The CPC benefits totally make it worthwhile to include keywords in the title. I’ve also seen that ads with keyword based titles get much better click-thru-rates (by a substantial amount).
You just need to be creative and use the keywords wisely.