A few days ago I called the skittles experiment a success from the generating of buzz/press. I won’t pretend that this week is going to increase their sales, it might but that’s a long term effect of this past week more then anything else.
However, I wanted to see if my take on the situation was valid. So I’m doing what anyone who does research, strategy and recommendation in their job. I’m going to tracking some metrics over the next 4 weeks and see where it takes Skittles. If this proves a semi-successful process then I hope to take it into a long-term view of the Skittles experiment. I’m going to track four social media applications including Twitter, Facebook, YouTube and Flickr. All the results below are as of Friday March 6th at 11am EST.
YouTube (views)
Skittles – Tailor: 1,801 Views
Skittles – Sour Man: 2,265 Views
Skittles – Pinata Man: 2,115 Views
The 3 current videos for Skittles had the following views (see above). Ideally this will only increase as more people continue to talk about this past week and spread the word. The weekend is where I hope to see a sharp increase in views by this time next Friday.
Twitter Search: 100 Search Pages with 24 Hours
In less then 24 hours Skittles has reached the cap on its own search result reaching 100 pages. I sent Jack at Twitter a reply about this and hope he gets back to me. Can Skittles keep up the momentum? That’s the real question and proof that this wasn’t a shot in the dark or a one off.
Facebook Friends: 593,438
Skittles has a lot of friends on their profile page. According to Inside Facebook this week would put Skittles in the second position only to Barack Obama for the most popular page on Facebook. This data is from May 2008; however, this does give you a yard stick to compare against none the less.
Flickr: Photos: 16,674
I think the number of photos on Flickr is going to be the most interesting of the key metrics to track. Anyone can watch a video, befriend someone on Facebook or even write a quick 140 character response. But will people go out of their way to take a picture, upload it to Flickr and tag it correctly. This may only take 5 minutes when all is said and done, but it’s more time intensive then the other 3 metrics in my opinion.
Conclusion
It’ll be interesting to see where Skittles is next week. I’m starting to see an increase in the metrics as I get ready to post this, but will Skittles be able to keep up this momentum for the long run is the real questions. Turn in next Friday to find out.
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Skittles Scandal: Tracking the Skittles Experiment [Friday March 6th at 11am] [link to post] Please RT if you like this mini-project!
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duanebrown (Duane Brown) added these pithy words on Mar 06 09 at 2:26 pm[...] been getting all my writing in at my freelance blog. Check out my latest entry about the Skittles experiment. It’s a beautiful morning to be up. It’s like Spring is fighting to come out and play [...]
London, Ontario Bound This Weekend - Duane Brown added these pithy words on Mar 07 09 at 8:47 am[...] month we had the Skittles experiment launch (Part 1, 2, 3, 4) around the world and everyone and their grandma had something to say about it. After [...]
Skittles: Analyzing the Social Media Campaign | Creative Traction added these pithy words on Apr 12 09 at 6:57 pm
