If you know anything about Warhammer 40K and their Dawn of War II video game. Then the fact they are trying to rebuild a Rhino as part of the publicity campaign is pretty crazy and smart at the same time. Good PR isn’t about using cookie cutter plans, it’s about taking the unique aspects of your game and letting them shine through. You’ve to give your game some personality and if your game doesn’t have any then you need to find out why. Games with no personality or unique shouldn’t be made.
