Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games.
- Games are a reflection of your brand; they should be original and entertaining first and foremost.
- Just as marketers wouldn’t spend all their money to produce a TV spot and leave nothing for media, they shouldn’t just drop a games onto their websites with little or no media support.
With numbers like “62% of online consumers play video games each month, while only 11% of marketers employ game-based initiatives.” It’s still a great time to get involved in gaming and using it as part of your overall integrated marketing strategy. The Digital Design Blog from Avenue A | Razorfish gives examples from the consumer electronics, finance & consumer packaged goods industries. As long as it’s not H&R Block leading the way, then we’ll all be ok. We the year half over I hope to see some more great examples of brands trying to enter the gaming space.
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