I started taking marketing research this semester at school and I’m beginning to think it’s an area I would like to explore more in marketing. I’ve always known how important it is but this class is opening my eyes. The boys and girls over at hitwise have done an analized how sufers have been searching about a game pre, during and post launch.
Interestingly, 99%+ of search traffic to the top 2 cheat sites comes from organic rather than paid search, implying that this would be a good area to develop content for search engine optimization (SEO).
It would be interesting to run a fan site for a new series/franchise and use the cheat section as an anchor for driving traffic to the rest of your site. Search engine optimization (SEO) is so important and one think I think more clients should be thinking about. Take the article for a spin and see what the past can tell us about the future and designing a video game website… from the ground up.
[Via hitwise]
