Something I love about the internet is discovering new blogs and websites dealing withe business and marketing side of the video game industry.
Kzero
Kzero’s blog, of the same name, deals with the virtual worlds but not so much with MMOs like World of Warcraft. Kzero’s chart on registered users within each virtual world is one of the reasons I subscripted to their blog. Also being based out of the UK, give me a broader perspective on the virtual world/ gaming industry.
Jeff Carnahan
Jeff works at Massive and covers the in-game ad scene. He’s not the most frequent updater but he does ad a great voice to our small niche. Last year he did a nice post on Nielsen’s new metrics for video games called GamePlay.
Russell Carroll
Russell is the VP of Marketing at Reflexive Entertainment. He only started writing the blog last fall, but his knowledge of the industry is strong and comes through in his posts. Russell also also was my counter-point Aurthur last fall on Counter-Opinion: Why The Orange Box’s Name Is Alright.
I’m looking forward to coming across more blogs that cover the art and science of marketing video games and interactive entertainment in our global economy.
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