After attending PodCamp Toronto this past weekend. An interested debate took place between Ryan C and myself about quantity vs quality. One thing I find challenging with clients is helping them get past the numbers and start to look at the quality of the results. Quantity only matter to a threshold until it starts to have a diminishing return effect.
If you look at Coke’s Virtual Thirst numbers from what was released then everything looks great. But as you dig a bit deeper and look for the quality in it all. Then you start to realize that there isn’t a lot going on. The campaign was a failure from the outset… more or less. One thing we always have to keep in mind is that it’s not always about how big you are but how much quality is in the relative size we are speaking about.
