Brenda Brathwaite at Applied Game Design has a great article on why H&R Block failed at creating an advergame on Facebook.
Developing games for Facebook isn’t as easy as it looks. The myth: people are so into Facebook and its games that they’ll play any game. The reality: bad games are still bad games, particularly when those games are bad single player games that either a) don’t take advantage of the network or b) take advantage of the network, but in uncomfortable ways.
I found the article touches on some points I mentioned in a post I wrote last year; Why Launching a Brand on Facebook is like Gardening part 1 & 2. If you or someone you know plans to launch anything on Facebook.. this should be required reading.
[Via Applied Game Design]
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