GameSetWatch ran my counter-opinion article to Tuesday’s question about The Orange Box from Reflexive marketing director Russell Carroll.
What would you have called this compilation, if you’d have had complete free rein?
Since you are getting 5 games that span 3 franchises, you can’t or at least you shouldn’t call The Orange Box by one of the franchise names. What they are actually getting might confuse people who don’t read full articles or press releases. With a lot of the game names in The Orange Box having to do with a sequel, I might call it “The Second Level”. A Google search proves this could be marketable/brandable from a gaming perspective. Some might say it’s close to Second Life, but only the market can determine that.
Enjoy the article.
[Via GameSetWatch]
