Brian Ronbins over at Fuel Industries has a great piece about the different between in-game ads and advergames. If you think they are one and the same, then you should be reading the post.
[Via Fuel Industries]
AdverGames = In-Game Ads
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Creative Traction
Research, Insight, Strategy About me
Hi. My name is Duane Brown. Thanks for being curious. I live in Toronto, Canada and have moved 13 times in my life. I've a passion for digital marketing, video games and the technology.
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