Said Double Fusion’s Asia VP Alex Sood, “Japan is a natural market for game advertising, and Double Fusion is committed to increasing our client base there and to continuing our best-of-breed services to our existing Japanese game publisher clients and advertisers – Sedona Capital’s investment provides us the opportunity to do both without compromise. This investment allows us to continue the rapid execution of our growth strategy for the game advertising market in Japan.”
This is a great move for Double Fusion as they continue to battle it out with Massive, owned by Microsoft, for in-game ads and the revenue made from it. Check out the news on Gamasutra.
Post Tags: DoubleFusion, Gamasutra
