Coke has decided to team up with the GGL in China and launch online and offline gaming tournaments. The tournaments are just happening in China right now but there are pans to roll it out to the rest of the global gaming community. Coke is a global brand, so long term plan of going global makes sense.

Coca-Cola’s branded online operation in China, known as iCoke, has signed an agreement with global gaming community GGL to host tournaments in cybercafes across that nation and on the soft drink marketer’s Web site.

“Gaming is a culture now. It’s the MTV of the new generation,” said Ted Owen, chairman and co-founder of GGL...”

I would agree that gaming is this generations MTV of choice. You even have Microsoft using gaming to demonstrate Live Search by releasing a Pac-Man-like casual game.

Browse Timeline

• « Microsoft and Electronic Arts Announced In-Game Ad Deal
• » India Is Using Mobile Gaming and Advertgaming for Bollywood

Comments ( 1 Comment )

Add a Comment