Yesterday, Double Fusion seemed to be the top topic of the day. They not only released a new study in conjunction with market research firm Interpret. They also signed a three-year deal with Eidos Interactive.
“..gamers not only notice ads in games but are impacted by them positively, increasing their intent to buy.”
The study was pretty interesting, but lets be honest. You can get a study to say pretty much anything you want. It’ll be interesting to see how things play out in the long run.
[tags]DoubleFusion, In-GameAds[/tags]
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