T: @DuaneBrown

Advertising Within Achievements

Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements.

In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples:

  • Finish the game.
  • Earn a 100% rating for finding all secrets and items.
  • Beat a level or the entire game within a set time limit.
  • Beat a player online ranked several levels higher than you.
  • Compete with or against someone from a different country.
  • Beat all the preset high scores.
  • Finish a level in a stealth game without ever being spotted.

If Old Spice is just the beginning and this takes off, I can see this being a very lucrative initiative. This almost seems like one of those why didn’t I think of it ideas. Soon there will be no place left unturned in the goal to advertise within video games. Will it still be a hot commodity at that point?

Leave a Reply