With the rise of 24 over the last few years seeing product placement within the entertainment industry has seen a resurgence that can’t be denied. At the same time everyone is looking to apply those ideas to the video game industry. The proof is in the pudding and here. I’ve no problem with advertising and marketing as a whole, but it’s when a company misses the boat completely and tries to cast a wide net and get everyone with a one size fits all plan that I’ve a problem. Or worse yet, there is a disconnect between the advertising medium, product(s) and message. I’m biased as hell being in advertising, but I don’t think that devalues my thoughts that connecting on all cylinders when it comes to the product, medium and message is paramount in today’s market place.
That’s why I was happy to the deal between EA and H&M for The Sims.
…Electronic Arts (ERTS) and clothing retailer H&M plan to transform the bits and bytes of the digital world into a physical product. While they’re going the more traditional route, featuring H&M fashions in recently released Sims software, the companies are also holding an online contest to allow a Sims 2 player to design clothes that might be produced and sold in the real world.
I’m curious to how this will effect both company’s bottom line in the years to come. I don’t think the ROI will be immediate on this deal, but the longterm is anyones best guess. It’s deals like this that make me glad I got into the advertising game when I did. Speaking of adveritsing and virtual worlds, Second Life has changed their advertising policy.
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[...] Adrants is reporting that H&M has released the trailer for their product placement in the up coming Sims 2. Nothing like some good old corporate whoreiism to get the day started. [...]
The Digitization of Product Placement Continued at BandwidthCamp added these pithy words on Jul 25 07 at 8:23 pm[...] is reporting that H&M has released the trailer for their product placement in the up coming Sims 2. Nothing like some good old corporate whoreiism to get the day [...]
The Digitization of Product Placement Continued | BandwidthCamp added these pithy words on Dec 30 07 at 9:40 am[...] reading all the articles and rethinking about the H&M deal that EA struct last year for The Sims, it got me to thinking about the future. What is the next [...]
BandwidthCamp » The Sims 2 + Ikea = Product Placement added these pithy words on May 22 08 at 6:03 pm
