Twitter has been on my mind a lot lately. At first I didn’t get Twitter or Jaiku, but once I signed up and started using the service things changed. Even thought the usually answered question is “What are you doing?”, I found I needed to look beyond that to see past the forest. I now view Twitter as a communication & notification tool more then anything.
Brand Autopsy has a quick piece on Twittering Daily Specials, which shows a funky way a New York restaurant is using Twitter and at the same time building a local community. I think the key to using Twitter from a marketing/advertising perspective is to think about it as a community tool. The question could be “What would my community want to know”, which could be the following:
- When the newest shipments of Nintendo Wii’s arrive
- When your latest podcast or video goes live
- Notification tool as part of an ARG
- Use it to receive questions for a podcast or live Q&A
- Notification tool for schedule changes at an event
How you can use Twitter or Jaiku to communicate and build a community around your product/brand is limitless, as long as you forget “What are you doing?”.
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[...] This Thursday’s column is going to look at an old favorite; Twitter. I wrote a great post about Twitter last year which really was my eureka moment for this [...]
Tipster Thursdays: 5 Reasons I Started This Column | BandwidthCamp added these pithy words on Jan 06 08 at 4:58 pmI think you are right, Duane. In the end, Twitter is a distribution channel for content. The content might just be short bursts of “what you are doing,” or as I pondered on my blog recently, much more.
I do like your idea about using Twitter as part of an ARG and am hoping the folks at Bungie do something creative for Halo 3.
Chris Webb added these pithy words on
Jun 20 07 at
9:47 am
Hey Chris
Thanks for the comment. I sent you an e-mail, look forward to hearing back from you.
Duane Brown added these pithy words on
Jun 20 07 at
2:24 pm
