Coca-Cola just launched Virtual Thirst, which is the latest promotion done in Second Life by a major brand.
Coca-Cola is launching an open contest for Second Life residents and the general population to design a virtual experience machine through its “Virtual Thirst” competition. Second Life is a three-dimensional, online digital world that enables its user “residents” to explore a digital universe and interact through online “avatars” (graphical depictions of the residents). This contest is not a search for the virtual version of a real-life vending machine that distributes bottles and cans, but the mission to create a portable device for Second Life’s “in-world” digital society that unleashes a refreshing and attention-grabbing experience, on demand.
The contest sounds pretty wide open and one truly is only limited by their imagination. It should be interesting to see what people come up with. This contest touches on ideas I had written for my second column over at Gamasutra, which should be launching early next month.
Browse Timeline
Comments ( Be the First )
[...] Clickable Culture has a rundown of Coke’s Virtual Thirst contest, which I originally mentioned here. [...]
Coke's Virtual Thirst - The Final Count | BandwidthCamp added these pithy words on Dec 28 07 at 9:06 am[...] put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets in virtual worlds. However, that is simple [...]
Virtual Worlds: What Brands and Companies Are Entering For Profit added these pithy words on Jan 28 08 at 4:06 amThanks for taking the time to cover our program….we are excited…and look forward to seeing some of the imaginative entries…Thanks Again!
Mickey Douhet added these pithy words on
Apr 18 07 at
5:14 pm
Hey Mickey
Thanks for the comment. I can’t wait to see what people come up with.
Duane Brown added these pithy words on
Apr 19 07 at
3:48 am
