BoingBoing is pointing out what could possible be the first homeless person to enter Second Life. I’ll admit that I don’t care much for the game and its marketing/PR results that can be actually measured are promising at best. However, the idea of setting up a homeless person in Second Life to promote what is a reality for many people in the world has me interested.
We are bombarded with so many competing messages that it’ll be interesting to see what effect, if any, this will have on the real world. Will people be talking about this or much like the real world, see it as a problem but do nothing to try and help out. The campaign is trying to target young people, which I think is a little short sighted as most of the people in Second Life seem to be adults and those of the mature variety. Who thinks this has a chance at success? I guess only time will tell.
