Client: ID Gamer
Website: N/A
Services: Market research, Competitive/Strategy Analysis. Developed marketing plan taking into account business objectives
Company Description
ID Gamer was the brainchild of two local movie producers. The long-term goal was to have an IMDB style database that industry professionals (press, financial analysts and executives) could use within the video game industry.
Work
April – September 2006
I was brought in to help build out their marketing plan and consultant on their research & strategy. The majority of my time was spent doing research and making sure we had numbers and cases to back up what the rest of the business plan was talking about. I was also able to help them see things through the eyes of a gamer, being one myself.
