Social Media Boot Camp: Full Day Seminar & Workshop
I’m excited to announce I’ll be giving a full day seminar + workshop on September 22, 2010 at Mouth Media.
There is a good chance you’ve heard of Twitter, YouTube and Facebook. There is even a good chance that you use them on a regular basis.
But how do you use them for business? — and more importantly how do you use them successfully? The topic of this full day seminar + workshop will start with this very question in mind, but cover much, much more.
Besides providing a foundation on the origins of the web, we’ll cover the latest and most important trends and dive deep into where this is all going. We’ll cover emerging technologies and look how this will shape our future.
You will leave the workshop with an integrated, and more holistic view of how the web is changing and how your business can harness its potential for your business. This knowledge will be used to reach a wider audience and improve community engagement.
Understanding how new digital channels like Twitter, Facebook, Hot Potato and Sticky Bits work will be key to creating effective digital strategist for your company.
You can find out more information on the Facebook page or register before September 1st, 2010 for early bird pricing. Tickets are selling fast right now and we’ve limited seating. This is going to be a great one day workshop if you or your company has been thinking about getting deeper into the digital arena. We’ve even been mentioned in Mashable.
Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
Came across this great post about presentations over the weekend. Some wise words from Steve Jobs:
- Begin by storyboarding your presentation.
- Create a single sentence description for every service/idea.
- Create a villain that allows the audience to rally around the hero—you and your product/service.
- Focus on benefits.
- Stick to the rule of three for presentations.
- Sell dreams, not your services.
- Create visual slides.
- Make numbers meaningful.
- Use plain English.
- Practice, practice, practice.
You can check out the post for full details.
Infographic: History of the Internet
Via: MBA Online
Influence. The bullshit, best practice and promise
Recorded Future: Comic-Con
I had the opportunity to test out Recorded Future over July and used that time to track the momentum surrounding Comic Con.
The screen above shows the month of July as we headed towards July 22-25 when Comic Con would be held. One aspect I liked about the dashboard for Recorded Future was trying to self tag events when there is rise in mentions for your search terms. Trying to bring that context to your dashboard and not have you look for it yourself is nice. It’s never going to be perfect and you’ll need to have a human help out.
The black and grey dots above are where any mentions are kept for any place in time. If you highlight one, then you’ll see all the mentions for that time frame. It’s fun to play and drill down into that aspect of time and see what is being said. Comic Con is always a huge news week with movies, comics, toys and anything geek related getting tons of press. We had everything from the Avengers movie to new games being announced a few weeks ago.
With the team being backed bu Google Ventures. This is one company I want to keep an eye on. It’s early for Recorded Future, however, I think they are trying to carve out a niche for themselves, which this industry could use more of.
Dachis Group: The 2010 Social Business Landscape
To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping you stay up-to-date with the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.
Check out the post.
SXSW 2011 Panels
I’ve decided to pitch a couple panels for SXSW 2011.
I’m pitching one on my own and one with Randy Matheson from Delvinia Interactive. Instead of putting the full description for each panel… I’ll put the questions we’re hoping to answer from each talk.
Your Resume Was So 2005: Show Me Passion
- How to find your passion in life
- Why you should turn down work if it’s not your passion
- Why taking calculated risk is the best career decision you can make
- What is the one secret that many successful people share
- How is overcome your fears of following your passion
Too Many Options: Choosing a Digital Media Platform
- What popular and niche digital platforms should be considered for your project?
- What criteria are used to select the best digital platform or tool to achieve my business goals?
- What are effective ways to manage a of digital media platforms?
- What are the most key performance metrics to collect on each platform?
- What are the common characteristics of a successful digital media?
Love to hear any feedback you’ve and good luck to everyone pitching this year.
Youtube Channel Showcases the Best of Creative Marketing
YouTube recently lunched a channel, YouTube Show & Tell, to show off some of the best creative marketing happening around the web.
A changing panel of well-known creative and strategic experts in advertising, design and interactive also takes part to review the content, as well as sound off on industry trends and YouTube in general.
Some of the well known people on the panel are:
Lincoln Bjorkman, chief creative officer, North America, Digitas, New York
Mehera O’Brien, creative director, AKQA, New York
Philip Stockton, creative director, The Barbarian Group, New York
Johnny Vulkan, partner, Anomaly, New York
This reminds me when I found out Facebook has a Wiki for examples using Connect or when I found out their was a website devoted to custom Facebook Pages. All three are great resources for finding out what your peers are working on.
Found Via: Daily News
Facebook Connect Live Sites
Having spend part of this year helping create strategies for clients which included using some part of Facebook’s Connect Open Graph. I was hard pressed to find any real resources for online that had great examples and more importantly diverse examples of websites using the Open Graph very well.
After doing a few days of research. I called my contact at Facebook and Beth saved me more house of research be showing me Facebook’s own wiki: Facebook Connect Live Sites. If you ever need to see what your competitors or another industry is doing. Then you’ve a diverse and one stop source for that information now. I know I use it more now that I know it exists.
TechVibes: 5 Question Interview
Just a heads up that I had the opportunity to do a great interview over at TechVibes and my view of the Toronto marketing and technology community. Check out the article for a nice Sunday read as we have a long weekend as well.
