How To Build A High Converting Landing Page
November is looking to be a double fist pump kind month. I’m getting to speak at State of Search on November 15th and not I get to Inbound Marketing YVR too. This talk will be 20 minutes and I don’t want to give away the topic but the future of search depends on what I will talk about.
If you spend any time online then you’ve come across Reddit. A community of a million and one micro communities. I am often found on there chatting with my peers in paid search and PPC. Recently Reddit just made #8 in the USA for top 10 sites by traffic. Considering that Google and Facebook dominate the top 3, that’s no easy feet.
If millions of people use Reddit then there is chance your community, consumers and competitors are using the site in one form or another. How would you like to know where they are chatting about you… or your competitors?
How To Find Your Site On Reddit?
1. Open up your browser of choice
2. Type reddit.com/domain/YourDomainName.com in the address bar
3. Hit enter and watch all the threads come scrolling down
4. Works on any domain, including your competitors 😉
This is great for finding subs to promote on, get feedback on your product or service, questions to be answered for a blog post or conference talk or even find out what people think about your competitors.
I’m pretty pumped to announce I’ll be speaking at State of Search in Dallas, TX. The conference runs November 14 – 15th, 2016. I’m speaking at the end of the second day about doing international PPC when you’re a one man band. That includes not using an agency or consultant/freelancer on the side. Part of my pitch was:
How did paid search grow 30% MoM after I came on board in April 2015? This talk will focus on the process, the tips & tricks and lessons learned that went into growing our business by 30% with only myself running paid search and no outside agencies/vendors.
My 30 minute talk will be brand new content I’ve not presented anywhere els, which is my usually process for a conference talk. However, in this case I’ve never talked about international PPC at all.
2016. There are more startups than money, talent or consumers can support or even VC money can fund. We’re reaching a point where the pendulum is swinging back in the other direction for startups to be profitable. I mean profitable beyond just on a cash flow bases. This is should be a goal from day one.
The question then becomes; how do you build a startup marketing engine to fuel your growth? Over the last 10 years I’ve worked around the world from Toronto, where I was born, to Melbourne and London and now that I’m back home in Vancouver. One phrase that keeps coming up is how different I work then some of my colleagues in marketing.
Answering how you fuel your growth can be the difference between being number one in your space and being dead last. This isn’t a question of out spending your competition like Uber does because that’s not the reality of most startups in the world. It’s a question of doing the following:
The wholey trinity of marketing that separates A+ marketing that is going to shift your business from small growth to a rocketship from your average or worse yet, mediocre marketing that most startups do. Having my last startup, mopp.com, exit with an acquisition after I came on board after 9 month earlier is a testament to my process driven approach to marketing.