An area of focus for me this year has been merging disparate data sources and looking to link offline and online data into Google Analytics and MixPanel. Not an easy task or one that you learn about overnight. Many Canadian, British and 57% of US marketers are looking to do the same thing to create a unified view of their customers.
I came across this great post about merging offline and online in GA to help build out your remarketing list. It’s a great read if you’re just diving into this topic like I’m or looking to implement it into your organization ASAP. Taking data from kiosks, street team’s iPads or other non-traditional digital sources is a great idea and one that requires different teams to work together in a company.
Proper research forms the backbone of a great (marketing) strategy and helps you understand where you’re heading. Since 2005 Georgia Tech has been studying people, social media and what that really means (most of the research dates back until 2009). And no, they don’t just have papers on cat videos:
Using Social Visualization to Motivate Social Production
The Network in the Garden: Designing Social Media for Rural Life
Predicting Tie Strength With Social Media
Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest
Computing and Building Around Tie Strength in Social Media (in review)
Another good source of data, information and maybe even a few insights to drive your strategy forward.
Last week Twitter launched the ability for marketers to launch a campaign to drive app installs on Twitter. Previously it was only available to select advertisers. We’re set up a few here at the office and though it wasn’t hard, we ran into a few roadblocks ourselves.
Before Launching Your Campaigns on Twitter
1. You’ll want to export your Mailchimp subscriber list to Twitter and create a tailored audience from your subscribers. Your Mailchimp list should have at least 5,000 subscribers and it’ll take 6 hours for Twitter to process your list. I’d take care of this task on a Friday, so your list is ready to start on the following week.
2. Create a conversion tag for your website and mobile app. Click on “Conversion Tracking” at the top of your Twitter dashboard. Follow the on screen instructions for a website conversion tag. We picked 30 days window for attribution as we know our customers don’t buy right way and may take some time to decide if our product is for them.
For our mobile app, we integrated Twitter with Appsflyers, which is what we use to track app installs (across different platforms) at work. If you’ve used Appsflyer before, login into your account and select Twitter as your media source. Your Twitter account will ask if you want to connect with Appsflyer and after you say yes, it’s done! Now lets go about setting up your first campaign.
Today I got a post in the mail, which is always nice since I rarely get mail these days. My Barclays bPay bands. The band is a contactless payment tool that complements more than replaces my credit card. Once I “woke up” my bPay bands and registered it through the website, I was able to top it up with my Visa (works with Mastercard too). You’ve to load a minimum of £25 the first time and £5 afterwards. The maximum each time £100, up to four times per day, as long as the ending balance doesn’t go over £200.
Beyond paying for food and items are my local Sainsbury. Would be cool to load event tickets and fast track lines into events or pay for you transit journey. You already see wristbands work as hotel keys, event entry and health measures, however, not one band that does multiple functions in one.
Over the last 24 hours since Amazon (& CEO Jeff Bezos) launched their Fire Phone, a lot has been said by the media. I’m no analyst nor do I spend a lot of time shopping at Amazon because their stock levels in Canada have never reached the volumes we see in the UK or US, which are huge market for them. So in reality I don’t think I’m their target market.
However, I believe the Fire Phone will succeed, despite what some of my industry colleagues think. The Fire Phone isn’t simply a Facebook play made by Amazon. It’s more akin to Apple’s iPhone or Google’s Nexus because of trust. Jeff Bezos has put customers at the centre of all decisions that Amazon makes even when that goes against what the data tells you to do.