99% Conference 2012 Wrap Up

After my inaugural attendance of the 99% Conference last year. I was super excited for my second year. It’s a new conference and one that’s getting better with each year after launching in 2009. I’m  trying to vote with my time & money and how I give back to my communities. The line up of speakers this year was phenomenal:

I’m happy again to share with you the talks that I loved. The ones that left me thinking about how I work and the small changes I can make that will have an (a huge) impact on my work. This conference is about helping you make your ideas a reality and not giving you more.

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A Gay Ad.. No Not Really!

 

I spent a few days in New York last week and at first though the ad above was for common law marriage in New York… mentioning some benefit or new service. I only saw the two men’s head and the words “Common Law”. However, after closer inspection I found out it was just a an ad for a new TV show. I was kinda disappointed as I saw the ad all throughout New York as I took the trains between Manhattan and Brooklyn during my three days.

When are you asking the wrong questions?

BrandSavant put up a piece this month about Burger King vs McDonalds. Since Burger King is number 3 in fast food chains after Wendy’s over took them as number two, which I find hard to believe at times.

Burger King wanted to find out what customers wanted, which isn’t a bad thing… however, they started with the wrong questions. Those questions only led them to a “me too” strategy with customers wanting what they can get at McDonalds.

Check out how to know you’re asking the wrong questions, so you don’t suffer the same faith as Burger King.

Your Most Valuable Asset: Time

If you walk upto anyone and ask them their most valuable asset, they’ll most likely say money (maybe property if they own one). We’re taught and shown in media and throughout school that money is the richest asset you can own and dictates your future.

What if there was another way?

An asset so under used, that it could make you rich if you shifted your thinking? I’m talking about time. There are only 168 hours in a week and how we divide and devore our time says alot about who we’re and what we value. You can always make more money, however, you can’t make more time.

Once you spend it, it’s gone and you can’t buy it back with all the money in the world. Making sure I devote my time to project that create value (money & happiness) and focus on spending my down time recharging (sleeping) and seeing people I care about is vital to me making sure I don’t waste my most valuable asset. At the end of the day, if you use time correctly, you’ll get everything you want out of life and more.